Tilly

The problem

Overwhelmed small business owners in service industries—salons, spas, beauty professionals—struggle to keep up with their clients. They juggle appointments, staff schedules, customer follow-ups, and messaging across disconnected tools. Loyal clients quietly drift away when follow-through slips. Revenue is lost to missed opportunities and inconsistent communication.

Why it was hard

• Humans forget. Even well-intentioned owners miss follow-ups, and clients drift away.
• CRMs and booking tools assume disciplined workflows—they add admin overhead to already-overwhelmed teams.
• Consistent communication across SMS, email, and in-app is hard without a unified surface.
• The UI must work for time-pressured, non-technical teams making split-second decisions.

What we built

An operator assistant that watches your back. Tilly surfaces what matters before it becomes a problem, tells you the next best action, and makes the action a single click away. It's not another system to manage—it's something that understands your business and tells you what needs attention right now.

Core Capabilities

• Lapsed client intelligence: Identifies which clients have gone quiet and suggests follow-up moments before they're gone for good.
• Calendar awareness: Notices when your week is thin and suggests proactive outreach to fill open slots.
• Booking page: A public-facing scheduling tool your clients can use directly, no phone tag.
• Client records: Everything you know about each client—visit history, notes, preferences, payment info—in one place.
• Unified messaging: SMS and email through a single thread, so nothing gets lost across channels.
• Payments: Accept deposits and full payments via Stripe, with customizable policies for cancellations and refunds.

Outcome

Less revenue slipping away. Consistent follow-through that builds loyalty. A calmer daily workflow, because the system tells you what matters and what to do next—without requiring you to remember it all.